Our Brand Identity
Eight Groves of Strength
Each of the eight groves signifies one of the chemotherapy treatments Joseph endured. Together, they symbolize his unwavering strength, determination, and resilience in overcoming the challenges throughout his journey.
A Circle of Connection
The circle of ribbons represents the compassion, empathy, and steadfast support that the foundation offers to patients and their families, fostering a strong sense of community and understanding for those navigating difficult times.
A Lasting Impact
Our logo serves as a tribute to the hope, positivity, and courage shared with every individual the foundation supports, leaving a profound and lasting impression that extends well beyond the moments of direct assistance.